Media Training

Even in a crisis, every approach from the media is an opportunity • But you still need to know how to seize it. Meeting journalists’ expectations in terms of content and format is not straightforward. It must be learned and practised. Even the most seasoned communications professionals never improvise in front of a camera. What attitude should you adopt? What should be said first? How should you act in front of a microphone? We explain and train you for better media interactions.