Public AffairsNumerous business models are affected by changes in legislation • Moreover, the authorities always have considerable scope for interpretation in implementing laws, rules and regulations. As any political decision has a direct impact on workplaces and business opportunities, it is fundamental that decision-makers are fully informed from the outset. We help you convey, at the right time and to the right people, the factual information necessary for them to form an opinion.

Crisis Communication Crises don't just happen to other people • We are regularly approached by companies that are suddenly faced with a media crisis. We intervene swiftly and bring our experience of similar situations to bear. We then support our client in gradually returning to normal. Sometimes - all too rarely - companies ask us in good time to put a management system in place for a potential crisis. We then create a specific manual to help prepare employees to manage a potential crisis in the future.

Content Creation There is substance and there is style • Your arguments and your story are the raw material that we work with to create the narrative that best expresses who you are and what sets you apart from your competitors. There are many ways of telling your story. For years, text was king. Today, text still matters but must give priority to the image in all its forms and media. Working with you, we will choose and create the most suitable media to bring your messages to life and ensure they reach your target audience.

Media Relations In the face of social networks, traditional media must fight to maintain their position and influence • But they are still here and will play a part in shaping public opinion for a long time to come. Looking after your media relations is therefore essential. We place our network at your disposal to enable your company to find its rightful place in traditional media. When necessary, we can advocate for you with journalists. Alternatively, we can act as a facilitator to help you understand the expectations and constraints of editorial desks.

Media Training Even in a crisis, every approach from the media is an opportunity • But you still need to know how to seize it. Meeting journalists' expectations in terms of content and format is not straightforward. It must be learned and practised. Even the most seasoned communications professionals never improvise in front of a camera. What attitude should you adopt? What should be said first? How should you act in front of a microphone? We explain and train you for better media interactions.

Social Media The advent of social networks has changed the world we live in •  Digitalisation of our interactions generates both opportunities and risks. How can we incorporate these into your communications strategy? How can we leverage the powerful targeting tools offered by the web giants? What platform should we use? What results can we expect in the short and long term? How should you adapt your language for today's age of instant information? We help you find the right answers to all these questions.

Training We are more than happy to share our knowhow with you • We do this in different ways: specific training to develop your employees' communication skills, one-off conferences by university professors, workshops that promote our industry, and more. We cover all areas of communication, with a particular emphasis on media relations, reputation management, content marketing, crisis communication and public affairs.

Litigation PR Our role is similar to a lawyer's, except that we do not defend you in front of a judge or prosecutor • We pleads for you in front of the court of public opinion, whose rules are very different from those of ordinary justice. A victory in court does not always mean that public opinion has been won over. How can you manage a reputation that has been tarnished by a court case? Thanks to our wealth of experience in this area, we work with you to find the best way forward.

Communications Strategy Communication is not an end in itself • Before you communicate, you must set your objectives and develop a strategy to achieve them. Do you want to build or polish a reputation, gain popularity, advance a cause, find new clients, or retain your employees? Who is your target audience? What are your strengths and weaknesses? Every project starts with an analysis of your needs and objectives, which are then used to develop a communications strategy with a schedule and budget to match.