We help you shape your narrative
and grow your communication capabilities.
We advise, coach or train you
to access your next level of success.
Services Offered
Communication
Strategy
Communication is not an end in itself. Before you communicate, you must set your objectives and develop a strategy to achieve them. Do you want to build or polish a reputation, gain popularity, advance a cause, find new clients, or retain your employees? Who is your target audience? What are your strengths and weaknesses? Every project starts with an analysis of your needs and objectives, which are then used to develop a communications strategy with a schedule and budget to match.
Litigation
PR
Our role is similar to a lawyer’s, except that we do not defend you in front of a judge or prosecutor. We pleads for you in front of the court of public opinion, whose rules are very different from those of ordinary justice. A victory in court does not always mean that public opinion has been won over. How can you manage a reputation that has been tarnished by a court case? Thanks to our wealth of experience in this area, we work with you to find the best way forward.
Training &
Workshops
Tailored to your unique objectives, our corporate training and workshops are designed to enhance communication skills at every level—from executive leadership to frontline teams. Collaborating closely with you, we craft programs that align with your learning and development goals, creating momentum and fostering lasting positive change within your organisation. Whether navigating transitions or strengthening leadership capabilities, we elevate communication across your teams, driving greater engagement and more effective collaboration.
Executive
Coaching
Great leaders don’t go it alone—they build empowering partnerships to elevate their impact. Our executive coaching aims to be the catalyst for your growth, blending challenge and support to help you expand your possibilities. Through dynamic sessions, we focus on increasing your awareness, addressing your needs to reach your next milestone and setting energising and achievable goals. As your coach, we are both your strategic partner and accountability ally, ensuring you stay the course to realise your aspirations.
Media Relations
and Training
Mastering media relations is essential for building and protecting your reputation. Even the most seasoned communications professionals never improvise in front of a camera. What attitude should you adopt? What should be said first? How should you act in front of a camera? We prepare you for effective interactions. Additionally, we leverage our network to secure your presence in the media, advocating for you when necessary and helping you engage with key players in the industry.
Event
Moderation
A skilled moderator can turn any event into a captivating experience. Our live moderation ensures seamless transitions, keeps your audience engaged, and expertly navigates any unforeseen challenges. From managing speaker dynamics to fostering audience participation, we create a vibrant professional atmosphere that amplifies your key messages. Whether it’s a high-stakes conference, a panel, or a corporate event, we bring the energy, precision, and insight to ensure your event leaves a lasting impact.
Executive
Presence
Your ability to inspire trust, command respect, and influence others is one of your greatest assets professionally. Whether presenting in a boardroom, leading a team, or engaging with stakeholders, we help you master the subtle yet powerful art of Executive Presence. We work with you to enhance your leadership persona, refine your personal brand, grow your self-awareness, and leverage non-verbal communication to project that supplement of credibility that grants you attention and authority.
Crisis
Communication
We are regularly approached by companies that are suddenly faced with a media crisis. We intervene swiftly and bring our experience of similar situations to bear. We then support our client in gradually returning to normal. Sometimes – all too rarely – companies ask us in good time to put a management system in place for a potential crisis. We then create a specific manual to help prepare employees to manage a potential crisis in the future.
Public
Affairs
Numerous business models are affected by changes in legislation. Moreover, the authorities always have considerable scope for interpretation in implementing laws, rules and regulations. As any political decision has a direct impact on workplaces and business opportunities, it is fundamental that decision-makers are fully informed from the outset. We help you convey, at the right time and to the right people, the factual information necessary for them to form an opinion.
About us
Marc Comina has worked in communications since 2006. Between 2008 and 2011, he founded and managed the French-speaking branch of Switzerland’s largest public relations agency. Since 2012, he has worked for his own company. Previously, he was a political journalist with various editorial desks in Lausanne, Geneva and Berne (Le Temps, French-speaking Swiss TV, dimanche.ch, Facts).
A graduate of Lausanne University, he has also studied at Heidelberg University and then at Freie Universität Berlin, where he obtained a PhD. He then taught in the US at Yale University and University of Michigan, Ann Arbor.
Marc Comina has published two books (his doctoral thesis and an enquiry into the non re-election of Ruth Metzler to the Federal Council); he regularly appears in traditional and social media to comment on current political issues.
Sarah Luvisotto started her career as a copywriter at the advertising agency Trio. In 2008 she took up a managerial role with Switzerland’s number one PR agency, Farner Consulting. She later held key roles with multinational corporations Nord Anglia Education and Kellogg’s, where she developed the iconic Pringles brand’s PR strategy for Europe.
A graduate of the London University of the Arts, she holds a Swiss federal diploma in public relations. Sarah studied management at Columbia Business School and Digital Media Marketing at New York University. In 2021, she earned an Executive MBA from IMD in Lausanne.
She was previously Chair of the Société Romande de Relations Publiques, the professional body for public relations practitioners in French-speaking Switzerland; she teaches regularly at the School of Management of Fribourg.